This is a good advert for smoking as it had a major effect on people everytime they saw it when it was first released, and i am lookin at these type of adverts for inspiration and hints towards what is effective and what isn't.
this emphasises the idea of smoking being a disguisting habbit. And the use of the darkish background makes the image seem mysterious and unpredictable. The simplisity gives the image more emphasis and directs all the attention to the "artery" with the fatty deposits in it. The use of text hepls to get the viewers involved with the issue being campaigned as it implies that this is what is happening inside our bodies when we smoke and makes us shiver with goosebumps.
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